Pricing your home correctly is crucial to standing out in the market, attracting interest and generating offers. Pricing a home is dictated by several crucial elements that include: timing, competition of homes for sale similar to yours and market activity. These elements can change daily which means we need to establish an overall value of your property early, watch the market and affix a final list price days before we go public (which could be higher or lower than our value estimate).

Every home—yours included—will receive a customized marketing strategy. This includes high-quality visuals and storytelling that positions your home in a way that strikes a chord with the right audience that extends beyond the typical bed and bath count, square footage and generic descriptive text.

Once the marketing assets are done, we deploy a deep and wide execution of materials that blanket the neighbourhood and our entire database of agents who work with buyers and people on our mailing list.

As offers arrive, we’ll prepare each one for your consideration along with our recommendations. 

No offer is ever perfect. Perfection is found within the art of the negotiation. These are the moments when a relentless pursuit of our client’s needs is applied and achieved with class, dignity and our respect for people.